Category Archives: Marketing

Free Websites For Small Business in Florida

Since Rick Scott took office, I have not agreed with much of what he’s done, especially for public safety and teachers where he cut 3% of their pay. That’s not what I’m writing about though. Just needed to get it out there that I DO NOT favor Rick Scott. Hate to mention something in the political realm…but I would not feel right If I made you wonder either way.

With that said, according to an article by FloridaRealtors.org, Rick Scott announced a partnership with Google to create free websites for small businesses throughout Florida.

Time to make some moves!

FloridaRealtors.org

TALLAHASSEE, Fla. – March 28, 2012

The initiative, “Florida Get Your Business Online,” will, according to Scott, help drive economic growth by giving Florida businesses the tools and resources they need to create a website, find new customers and grow.

For the next year, Florida businesses can go to http://www.floridagetonline.com to get a free website. Google partnered with Intuit to provide its Intuit Websites offerings that include an easy-to-build website, a customized domain name and free web hosting for one year. The offer includes tools, training and other resources.

Read on…

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Lessons From the Launch of Google Music

Sometimes even the biggest of the big, the ones you can’t imagine having much competition come to a point where they too must find ways to stand out amongst giants in their respective markets. You can bet even for Google it’s an intimidating feeling when the decision is made to take a dive into something new. “I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious. ” -Vince Lombardi –               Ok,ok. So maybe I’m feeling inspirational today. 🙂

Inc.com-Nicole Carter

Here’s what you can learn from Google Music’s entrance into the music marketplace, and how to make your next product a stand-out in a crowded market.

It seemed inevitable. Google Music’s late arrival into the online music marketplace immediately sparked headlines comparing it to its’ biggest competitors: “Can Google Music unseat Apple’s iTunes, Spotify?;” “Cloud Music Showdown: Amazon vs. Apple vs. Google;”  and “Google, iTunes Turn up the Volume.”

Why does this matter to you? Because even if you’re Google, when your product is late to the game, you’re going to have to fight for the spotlight. While the jury is still out on whether Google Music is a stand-out, it’s a good time for small business owners to look at just how to surface their new products in an already crowded market.

Here, experts reveal key lessons from Google Music’s launch and how to ensure your next launch gets its share of the spotlight.

Read on…

 

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Make Your Marketing Work Together

     You simply cannot expect one single piece of marketing alone to do the job.

Entrepreneur.com – How to Make Your Marketing Work TogetherJay Conrad & Jeannie Levinson:

However it appears to the public, don’t kid yourself into thinking that marketing is show business. It is not.

Think of marketing as sell business, as solve-a-problem business, as create-a-desire business, but don’t think for a moment that you’re around to entertain the throngs. No matter how much you may advertise, marketing is definitely not advertising.

Sure, advertising is seen by a lot of people. And there was a time when it worked. But it certainly doesn’t work now nearly as well as it used to.

If you have a website, don’t expect it to work. Planning an ad campaign? Expect grief. How about public relations? Doesn’t work as well as it used to. So what does work?

Marketing combinations work. If you have a website and you advertise it vigorously and you run a publicity program to tie in with it, they will all work–each part of the formula contributing its own particular magic.

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