Sometimes even the biggest of the big, the ones you can’t imagine having much competition come to a point where they too must find ways to stand out amongst giants in their respective markets. You can bet even for Google it’s an intimidating feeling when the decision is made to take a dive into something new. “I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious. ” -Vince Lombardi – Ok,ok. So maybe I’m feeling inspirational today. 🙂
Here’s what you can learn from Google Music’s entrance into the music marketplace, and how to make your next product a stand-out in a crowded market.
It seemed inevitable. Google Music’s late arrival into the online music marketplace immediately sparked headlines comparing it to its’ biggest competitors: “Can Google Music unseat Apple’s iTunes, Spotify?;” “Cloud Music Showdown: Amazon vs. Apple vs. Google;” and “Google, iTunes Turn up the Volume.”
Why does this matter to you? Because even if you’re Google, when your product is late to the game, you’re going to have to fight for the spotlight. While the jury is still out on whether Google Music is a stand-out, it’s a good time for small business owners to look at just how to surface their new products in an already crowded market.
Here, experts reveal key lessons from Google Music’s launch and how to ensure your next launch gets its share of the spotlight.